Effective Date: October 26, 2023
Website: https://lighthouseauthority.com/
Welcome to Lighthouse Authority (“we,” “our,” or “us”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect, how we use it, and your rights in relation to the data collected when you visit our website, https://lighthouseauthority.com/ (the “Site”).
By accessing or using our Site, you agree to the terms of this Privacy Policy. If you do not agree with the terms of this policy, please do not access the Site.
1. Information We Collect
We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device.
1.1 Personal Information
We may collect personal information that you voluntarily provide to us when you register on the Site, express an interest in obtaining information about us or our products and services, subscribe to our newsletter, or otherwise contact us. The personal information we collect may include:
- Name and Contact Data (Email address, first name, last name).
- Feedback and correspondence (Survey responses, inquiries via email).
1.2 Automatically Collected Usage Data
When you visit our Site, our servers automatically collect information that your browser sends. This data may include:
- Your device’s IP address and browser type/version.
- The pages of our Site that you visit, the time and date of your visit, and the time spent on those pages.
- Device information such as hardware model, operating system, and unique device identifiers.
2. How We Use Your Information
We use personal information collected via our Site for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations.
- To provide and maintain our Service: ensuring the technical functionality of the website.
- To improve user experience: analyzing usage patterns to optimize content related to pet and health product reviews.
- For Affiliate Marketing: tracking clicks and conversions to attribute commissions from our affiliate partners.
- To communicate with you: sending newsletters, marketing or promotional materials, and other information that may be of interest to you (only with your opt-in consent).
- To protect our Site: fraud monitoring and prevention.
3. Cookies and Tracking Technologies
We use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Cookies are small data files stored on your hard drive or in device memory.
Types of Cookies We Use:
- Essential Cookies: These are necessary for the website to function and cannot be switched off in our systems.
- Performance & Analytics Cookies: These allow us to count visits and traffic sources so we can measure and improve the performance of our site.
- Functional Cookies: These enable the website to provide enhanced functionality and personalization.
- Advertising/Targeting Cookies: These may be set through our site by our advertising partners or affiliate networks to build a profile of your interests.
You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.
4. Third-Party Services
We may employ third-party companies and individuals to facilitate our Service (“Service Providers”), to provide the Service on our behalf, to perform Service-related services, or to assist us in analyzing how our Service is used.
4.1 Analytics
We may use third-party Service Providers to monitor and analyze the use of our Service, such as Google Analytics. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.
5. Affiliate Marketing Disclosure
Lighthouse Authority participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites.
When you click on links to various merchants on this site and make a purchase, this can result in this site earning a commission. Affiliate programs and affiliations include, but are not limited to, the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
This disclosure is provided in accordance with the Federal Trade Commission’s (FTC) guides concerning the use of endorsements and testimonials in advertising.
6. Your Privacy Rights
6.1 GDPR Rights (For European Union Users)
If you are a resident of the European Economic Area (EEA), you have certain data protection rights. Lighthouse Authority aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data. You have the right to:
- Access: Request copies of your personal data.
- Rectification: Request that we correct any information you believe is inaccurate.
- Erasure: Request that we erase your personal data, under certain conditions.
- Restrict Processing: Request that we restrict the processing of your personal data.
- Object to Processing: Object to our processing of your personal data.
- Data Portability: Request that we transfer the data that we have collected to another organization, or directly to you.
6.2 CCPA Rights (For California Residents)
Under the California Consumer Privacy Act (CCPA), California residents have specific rights regarding their personal information:
- Right to Know: You may request disclosure of the specific pieces of personal information we have collected about you.
- Right to Delete: You may request that we delete personal information collected from you (subject to certain exceptions).
- Right to Opt-Out: You have the right to opt-out of the sale of your personal information. (Note: We do not sell your personal information for monetary value).
- Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.
6.3 Exercising Your Rights
To exercise any of these rights, please contact us at info@lighthouseauthority.com. We may ask you to verify your identity before responding to such requests.
7. Data Security
The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, including SSL encryption and secure server hosting, we cannot guarantee its absolute security.
8. Children’s Privacy
Our Service does not address anyone under the age of 13 (“Children”). We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.
9. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Effective Date” at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
10. Contact Us
If you have any questions about this Privacy Policy, please contact us:
Lighthouse Authority
Email: info@lighthouseauthority.com
Website: https://lighthouseauthority.com